Our Vision and Mission
Late August envisions a world where children revel in carefree moments and parents experience peace of mind. We're redefining children's summer wear, prioritizing comfort, style, skin-friendliness, and environmental responsibility.
Our mission is simple: to create a new standard for quality and style in children's apparel. Founded by a mother, our commitment is deeply rooted in empowering parents to make thoughtful choices for their little ones by providing products designed with kids in mind first.
About
Our Vision and Mission
Late August envisions a world where children revel in carefree moments and parents experience peace of mind. We're redefining children's summer wear, prioritizing comfort, style, skin-friendliness, and environmental responsibility.
Our mission is simple: to create a new standard for quality and style in children's apparel. Founded by a mother, our commitment is deeply rooted in empowering parents to make thoughtful choices for their little ones by providing products designed with kids in mind first.
Our Story
Hi, I'm Nikki, a boy mom of 3. I struggled to find comfortable, cute summer clothes that both my kids and I would be happy with. Special moments were often interrupted by complaints about itchy fabrics, uncomfortable liners, tight necklines, scratchy tags, and loose elastic. This frustration drove me to create something better—clothing that prioritized comfort without sacrificing style. My journey began by reimagining boys' swimwear, making a commitment to never waste another uncomfortable mesh liner again.
Late August isn't just a brand - it's a feeling. It's that golden stretch of summer where kids are wild and free, and parents soak in those last licks of summer with full hearts. It’s where scraped knees, sun-kissed cheeks, and endless adventures shape childhood memories. We're on a mission to build products for kids who play hard and for parents who can embrace the fun.
Every Detail Is Designed For Play
Our Story
Hi, I'm Nikki, a boy mom of 3. I struggled to find comfortable, cute summer clothes that both my kids and I would be happy with. Special moments were often interrupted by complaints about itchy fabrics, uncomfortable liners, tight necklines, scratchy tags, and loose elastic. This frustration drove me to create something better—clothing that prioritized comfort without sacrificing style. My journey began by reimagining boys' swimwear, making a commitment to never waste another uncomfortable mesh liner again.
Late August isn't just a brand - it's a feeling. It's that golden stretch of summer where kids are wild and free, and parents soak in those last licks of summer with full hearts. It’s where scraped knees, sun-kissed cheeks, and endless adventures shape childhood memories. We're on a mission to build products for kids who play hard and for parents who can embrace the fun.