About
Mom founded.
Kid tested & approved.
Hi, I'm Nikki, a boy mom of 3. I struggled to find comfortable, cute summer clothes that both my kids and I would be happy with. Special moments were often interrupted by complaints about itchy fabrics, uncomfortable liners, tight necklines, scratchy tags, and loose elastic. This frustration drove me to create something better—clothing that prioritized comfort without sacrificing style. My journey began by reimagining boys' swimwear, making a commitment to never waste another uncomfortable mesh liner again.
Late August isn’t just a brand—it’s a feeling.
It’s the golden stretch of summer where scraped knees, sun-kissed cheeks, and endless curiosity define childhood, and parents savor the magic in the in-between moments.
Born from a mom’s mission to make better options for her boys, we’re here to reimagine children’s apparel—starting with summer. Our designs put comfort first, without compromising on style, safety, or sustainability. From buttery-soft fabrics to skin-loving details and smart features, every piece is thoughtfully crafted to make kids feel great and parents feel even better.
We’re creating a new standard in kids’ wear: where function meets fun, and those wild, wonderful memories can be made with zero distractions.